Andrea Gómez Oliva.

CMO at HOPU. She has a strong experience in creativity, marketing and communication. She holds a Master in the research & dissemination of the Cultural Heritage and a PhD in Communication / Marketing about Smart Tourism Destinations, which verses about the use of ICTs for the dissemination and protection of the heritage and based on the needs of the new generations as Millennials, Z and Hashtags. Andrea works actively in product/service development, working on solutions that are focused on the final users (citizens & visitors) with methodologies as Design Thinking, co-creations and other, developing solutions that are directly based on the social & cultural needs.

web of HOPU: https://hopu.eu/

Google Scholar: https://scholar.google.es/citations?user=vw0WSvUAAAAJ&hl=es

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