SMART TOURISM AND SDG 15-th SUSTAINABLE DEVELOPMENT GOAL 15 th SDG goal is to protect, restore and encourage sustainable development of ground-based ecosystems, sustainably control forests, fight with desertification, stop and reverse the process of degradation of lands and, finally, to stop losing biodiversity. This goal is stated at the source. We see at least …
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VIRTUAL TRAVEL GUIDE MAYA Implementing Whatsapp Сhatbot by Kerala DMO. An interesting experiment on the introduction of smart tourism technologies and improvement of communications with tourists was conducted by the tourism authorities in the state of Kerala, India. This state is popular among tourists due to its unique historical and cultural attractions, picturesque nature and …
QUEUES ARE THE MAIN ENEMY OF TOURISM Unfortunately, we all often see several thousand people standing in queues at museums or other tourist attractions and try to explain to ourselves that this is all because of overtourism, it is an inevitable evil that is useless to fight. It would seem that it’s okay – tourists …
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THE DIGITALIZATION OF MUSEUM The digitalization of museums is really important, and it can be done in the conditions of financial shortages and the Covid-19 pandemic. Based on its international experience, Center Smart Tourism would like to share its thoughts on the digitalization of museums in this article. Of course, it would be nice to …
THE IMPORTANCE OF CONTENT IN TOURISM The psychological aspect plays a vital role in modern travel. Before making a decision, a potential tourist necessarily evaluates the attractiveness of the destination in relation to the possible risks to his health. And the information that he can find online about a destination will be greatly important. The …
ABOUT OPEN DATA IN TOURISM Dirk Rogl, a renowned tourism digitalization specialist, talks about open data. The article is here. He revealed an interesting contradiction. The open data technology itself is intended to make all information accessible to end users. However, users do not delve into papers, they simply type in the search engine what …
Interesting news from Calpe: the destination is trying to become Smart Tourism Destination. Read the article here. That would be an asset, but it is not an easy path that many destinations try to go through. Unfortunately, not everyone can do it. In our opinion, there are several reasons. According to our concept of smart …
Customizable chat bots appeared quite recently. Many organizations in the touristic sector instantly began to install them on their web sites and pages on social networks. It would seem like a sign of progress and digitalization, and we, as a center of smart tourism, should welcome this technology. But we do not approve it for the following reasons. …
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Our Definition of Smart City and Smart Destination Many tourism professionals are wondering: what is a smart destination or smart city for tourism? In our opinion, the answer is complex on the one hand, but simple on the other. From the point of view of an independent or smart tourist’s needs, a smartphone and the …
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THE ROLE OF DMOs IN THE FUTURE In this article, we tried to look into the near future of tourism and predict what DMOs should do in the era of digital transformation and tourism 4.0. As far as we know, a stable structure of interaction between the state and tourists through the DMO (Destination Marketing …
