Lesson 5 Abbreviations in Internet Markting CPA (Cost Per Action) is the cost of advertising on the Internet, calculated for any action, such as a sent request or consent to a subscription. CPC (Cost Per Click) is the cost of advertising on the Internet, calculated for each click on an ad. It is commonly used …
Lesson 6 Targeting For some reason, many people think that targeted advertising is possible only in social networks and only by interests, but this is not so. Not only social networks, but also search engines know a lot about us and our customers and are able to show ads to strictly selected categories of people …
Lesson 7 Structure of Internet Marketing Obviously, before starting to build an enterprise Internet marketing system, it is necessary to prescribe the roles, responsible and controlling persons for a particular area of work Since Internet marketing is quite multifaceted, for example, we give an approximate staff that large companies can contain: Head of Internet Marketing …
Lesson 8 Features of Digital Travel Marketing Let’s note the features inherent only in travel marketing: The client is almost always not at the point of sale before buying. Even if the client lives in the same city where the travel agency is located, he will still study and compare different travel agencies on the …
WEBSITE CHECK The site of a tourist organization is the most important component of Internet marketing, because tourists try to find the official site of the organization or destination. And the presence of a high-quality site increases the confidence of the tourist and makes it easier to decide on visiting a particular tourism business or …
SOCIAL NETWORKS CHECK Social networks are becoming the most important elements of Internet marketing, especially in tourism, because more and more tourists make decisions about trips, visits and purchases based on the opinions of other people, their contacts and friends. And the most active exchange of views these days takes place precisely on social networks. …
CHECKING THE PAGES ON REVIEW SITES The trend of modern marketing in tourism is that people decide to travel or book under the influence of other people, even strangers. This is especially true for tourism, since the product cannot be touched or tested before purchase. There are services such as Tripadvisor, which have collected a …
CHECKING THE PRESENCE OF ORGANIZATION ON ELECTRONIC MAPS One of the types of search by which tourists can find your organization is electronic maps, for example Google maps, Yandex maps, 2GIS and the like. In order for the search to be efficient and easy, your business must be placed and confirmed on electronic maps used …
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ONLINE REPUTATION CHECK The main influence on sales in the tourism industry is provided by factors such as trust and reputation – this is a well-known fact. Nowadays there is nothing easier than to ruin the reputation on the Internet. or raise it with competent and timely actions. Our online reputation check includes: checking references …
CHECKING THE PLACEMENT ON THIRD-PARTY INTERNET RESOURCES In addition to self-hosting, companies and destinations need to post information about themselves on third-party resources – news, research, official, travel, etc. This increases the traffic of potential customers and improves search positions. However, the information posted on such resources should be unique, interesting and relevant. Our checking …
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