Lessons

Structure and Topics of Open Lessons on the Basics of Internet Marketing.

Our portal has extensive experience in teaching the basics of Internet marketing to the leaders and owners of tourism organizations, hotels, museums, guides, travel agents. We see our mission in raising the quality of online presence of the tourism industry and, ultimately, making travel more intense, informative and comfortable. Starting from this lesson, we will …

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Why Should the Leaders and Owners of Tourism Organizations, Museums and Hotels Study Internet Marketing?

There are at least 10 reasons why you need basic knowledge of online marketing in tourism: A product in tourism, unlike physical goods, cannot be touched before purchase. Therefore, the search, selection and comparison of tourism products is done mostly online. A potential client / tourist of museums or destinations is always at a distance. …

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Facts and Statistics of Online Marketing in Tourism. Trends 2019-2020

Main:  an increase in mobile traffic, an increase in search queries in e- maps, an increase in the cost of all online advertising, an increase of interest in real reviews, a strengthening of video content positions, an increase in attention to the content quality on social networks and websites, the desire of tourists to get …

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Misconceptions and Mistakes of Tourism Organizations in Internet Marketing.

Most tourist organizations and museums understand that an Internet presence is necessary, however, many understand it just like some services and registration form and this is enough and everything will work, but this is not so. Internet marketing is not only having pages and services or buying an ad or promotion, but also the daily …

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Checklist Lesson

In 5 sections you will find questions to check whether your site meet modern requirements. We hope that it will be helpful to understand what mistakes you make and what can be improved. Checklist: Section 1. Website: Is there a mobile or responsive version of the site? Do you have Yandex Metrika or Google Analytics? …

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Social Networks – One of the Tools of Digital Marketing

Social networks are one of the common tools of online marketing in tourism. World statistics indicate the following: About 30% of the travel budget of tourism organizations is on Facebook and Instagram. 55% of marketers plan to increase their advertising budget on social networks Up to 30% of marketers consider social networks effective for working …

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How to Measure a Company’s Efficiency in Social Networks.

Recently, there’s been a lot of talk: what works and what does not work, what sells and what doesn’t, however, work ratings in various social networks are based on subjective feelings and impressions. Still, Internet marketing gives an opportunity to evaluate and calculate everything much more accurately, and all social networks and technologies allow us …

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What Social Networks to Use for Reaching Tourists?

Social networks are all different, because different people use them – from different locations, of different ages, with different interests. Accordingly, companies should choose what social networks to use more effectively, i.e., it is necessary to assess whether there is a target audience in a particular social network. To determine this, there are various studies, …

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What is Common in Different Social Networks?

Having examined different social networks in previous lessons, it becomes clear that there is much common in different social networks in terms of using them to promote a business. This is one of the most visited resources after search engines, according to Internet statistics. Business pages and personal accounts have a difference, and confusing one …

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