UNWTO together with ENAT have started cooperation in the field of tourism accessibility for people with disabilities. They have released a travel guide for destinations and DMOs with a basic set of recommendations to ensure that these tourists could travel with everything they need. https://www.unwto.org/news/safe-responsible-and-accessible-unwto-once-foundation-and-enat-partner-for-tourism-for-all We are convinced that tourism is a unique experience, and …
In our understanding, smart tourism is not only the introduction of technologies. Much more important in smart tourism is the collaboration of stakeholders in the tourism business. We mean not only local business representatives of a particular destination. It is equally important and useful for smart tourism when large international technology companies begin to cooperate …
One of the most popular marketing tools is considered to be advertising with influencers. https://www.eturbonews.com/575765/millennial-influencers-will-be-indispensable-in-travel-sector-recovery/ However, according to some estimates, their influence is falling, and there are several reasons for this. No blogger has a strictly defined target audience, that is, most bloggers work on the principle the more subscribers, the better. When the price …
Many cities attract tourists with their historic centers. Thanks to historical original buildings and sights, such cities are essentially tourism destinations. Therefore, the tourist authorities of such cities, in order to receive more tourists in the future, often try to transform the central streets into pedestrian. For example, in Bristol: https://www.theguardian.com/uk-news/2020/may/21/bristol-reveals-plan-to-pedestrianise-historic-centre-in-covid-19-reforms This is a good …
The article by a marketer provides estimates and forecasts for the future of tourism after the coronavirus. https://www.phocuswire.com/Destination-marketing-coronavirus-long-game At the same time, it is especially emphasized that people will be more inclined to independent travel, and tourism marketing organizations should focus on attracting this particular type of tourists. On the other hand, as we repeatedly …
An interesting discussion revolves around the travel web sites and portals which support DMOs. Should these portals give the full tourist information thereby competing with OTAs, and is this achievable? In Italy, Alessandro Nucara, CEO of the Italian Tourism Association Direttore Generale di Federalberghi, motivates the creation of a similar portal by the fact that …
As a rule, the largest online travel agencies acquire different tourism companies and, perhaps, this is a part of their strategy. Thus, they become closer to their customer. As you know, Booking Holding Inc. acquired Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcarc.com, Momondo, and OpenTable. The Chinese online travel and tourism giant Trip.com Group is not …
Tourism recovery after a pandemic will be based on digital technology and innovation. https://www.unwto.org/news/unwto-launches-global-guidelines-to-reopen-tourism UNWTO announced the expansion of cooperation with Google in promoting technology through the Internet giant. According to our research, Google is the undisputed leader in smart tourism technology. It supports and produces such unique services as Google maps, Googel translate, Google …
Airline companies, like any others, have been hit by a crisis. Nevertheless, various studies suggest that the pandemic will only push airlines and airports to more widely introduce innovations related to digital and smart tourism. A special report was released here: https://www.anna.aero/2020/05/01/digital-automation-cx-key-for-airlines-airports-post-covid-19-report-by-anna-aeros-sister-finds/ In our opinion, all these measures will help airlines survive the crisis. Moreover, …
The situation with pandemic negatively affects tourism in general. Potential tourists have lost the opportunity to get the experience and pleasure of traveling, and workers of the tourism industry lose customers and thus earnings. But there is a small category of people who has been doubly affected. These are travel bloggers who earn money traveling …
