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DMO Marketing Research After the Crisis Era

Questions and answers with Martin Stoll, Sparkloft Media Director: https://thetravelvertical.com/2020/05/19/20-20-vision-qa-with-martin-stoll-ceo-sparkloft-media/ This agency conducts consumer sentiments surveys weekly, and they show that sentiments change very quickly. Here are some of the key findings from recent research for the tourism industry on May 19, 2020: complete change of consumer sentiment relative to 10 weeks ago. increased interest …

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Community in Tourism

In its blog series, EXPLOREQUITY published an interview with Kelley Louise, founder of the Impact Travel Alliance, a non-profit community. The purpose of this community is to teach travelers how to spend their money wisely so that they have a positive impact on destinations and the environment. She also runs the creative travel agency Elsewhere …

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Social Networks Help to Cope with the Crisis

According to Globaldata research, during a pandemic people spend much more time on social networks than before. Therefore, tourism organizations probably need to increase their advertising presence precisely in social networks in order to be where their customers are. Obviously, the content policy should be adjusted, because a person sitting at home, dreaming of upcoming …

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Internet Marketing After Quarantine

Many organizations are wondering: how best to conduct their advertising and content activities after  quarantine. This is especially true for tourism, as it is the most affected industry. Chelsea Waite shared her thoughts and examples on content marketing for the tourism industry on inPowered https://inpwrd.com/blog/a-roadmap-for-travel-recovery-content-marketing-and-covid-19/ We advise you to start acting now, because the results …

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Epidemic, Restaurants and Digitalization

The crisis caused by the pandemic revealed the shortcomings of digitization and competent management in the entire tourism industry, including the restaurant sector. Those who were able to work remotely, and receive and deliver orders at least retained a part of the revenue. Those restaurants which had the installed cloud-based accounting systems could clean up …

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Innovation in the Hospitality Industry

TourismReview has published an article on innovations in the hospitality industry: https://www.tourism-review.com/hospitality-industry-innovation-is-essential-in-modern-world-news11527 The primary focus is on transformation in the hotel business. In particular, the article talks about staff training, the emotional component in communicating with the client, both in marketing and service, the use of digital communication strategies, such as big data, augmented reality …

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Do Not Leave Your Subscribers

During a pandemic, the worst thing you can think of is to leave your subscribers and readers. In our opinion, it cannot be done. TwoSix Digital agency, which offers its vision of online marketing strategy of travel organizations during a pandemic, has the same opinion. Read it here:: https://twosixdigital.com/a-tourism-digital-strategy-in-the-midst-of-a-pandemic/ The only thing that causes us …

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