CNTO Advertising Campaign.
While the world is still in a pandemic and some destinations have reduced or disabled their online activities, the China National Tourist Office London has launched a Facebook advertising campaign on various topics, including Chinese attractions, recipes, etc.
The goal of the campaign is to inspire potential tourists for future travels.
In our opinion, this is the right Internet strategy, because now people spend a lot of time online in social networks and remember well what they are offered, and choose places for future vacations, when the restrictions will be lifted.
According to marketers, to sell a tour it is necessary to “warm up” a potential tourist, gain his trust, sell the idea that he or she should go to a specific place on vacation. So when borders will be open, a potential tourist is already mentally ready for the upcoming trip and only needs to buy a ticket, get a visa and book a hotel.