Community in Tourism.
In its blog series, EXPLOREQUITY published an interview with Kelley Louise, founder of the Impact Travel Alliance, a non-profit community. The purpose of this community is to teach travelers how to spend their money wisely so that they have a positive impact on destinations and the environment. She also runs the creative travel agency Elsewhere Agency.
We support the idea of organizing communities in this difficult time. People are separated due to quarantine, and digital forms of communication can be a suitable alternative. Moreover, in this case we are talking about a community that supports the sustainable development of tourism around the world. And in our opinion, sustainable tourism is the only sure way to overcome the crisis in the industry.
Smart Tourism fits perfectly into this concept, and this is exactly what we are doing.
The use of Smart technologies, such as online booking systems, digital maps, audio guides, helps to fight with overtourism, reduce paper waste and save the environment.