DMO Marketing Research After the Crisis Era.
Questions and answers with Martin Stoll, Sparkloft Media Director:
This agency conducts consumer sentiments surveys weekly, and they show that sentiments change very quickly.
Here are some of the key findings from recent research for the tourism industry on May 19, 2020:
complete change of consumer sentiment relative to 10 weeks ago.
increased interest in health safety at a future travel destination
strengthening the negative attitude of local residents to visitors
increased time spent on social networks and online
Accordingly, if we talk about trends, tourism organizations and DMOs could pay more attention to digital communications and Internet marketing, especially since there is a time for this, and opportunities for creativity and experimentation.
For those tourism organizations that are still far behind in the digital field, we launched free lessons on the basics of Internet marketing, SMM and working in social networks: https://centersmarttourism.world/for-tourism-organisations/internet-marketing-basics/