Lesson 6

Checklist Lesson

In 5 sections you will find questions to check whether your site meet modern requirements. We hope that it will be helpful to understand what mistakes you make and what can be improved.


Section 1. Website:

Is there a mobile or responsive version of the site?

Do you have Yandex Metrika or Google Analytics?

Is the website content copyrighted?

Is all the information posted?

Is the content easy to read?

Did you check the site loading speed?

Does your site load in less than 3 seconds?

Is the site being monitored through Search console, Serpstat or Simularweb or something similar?

Is the site checked for technical errors through Sitechecker or the like?

Is the time that visitors spend on the site growing?

Is website traffic growing?

Is there any English-language information?

Section 2. Registration on the maps:

Is there a registration at Google My Business?

Is there a registration at Yandex directory?

Is there a registration at 2GIS?

Are all addresses verified by phone or mail?

Is the information relevant (opening hours, phone, address)?

Section 3. Online Reputation

Are there any answers to the reviews?

Is online reputation constantly monitored?

Have you developed feedback guidelines?

Is Google alerts connected?

Section 4. Third-Party Resources

Is there a registration  at Tripadvisor?

Is there a registration at Viator?

Is there a registration at GetYourGuide?

Is there a registration at other resources?

Section 5. Social networks

Do you have a portrait of the target audience?

Are the publications being classified?

Do you use the content plan?

Is subscriber engagement growing?

Are copyrighted and original content published?

Do you maintain page on Facebook?

Do you maintain page on Instagram?

Do you maintain page on Odnoklassniki?

Do you maintain page on Vkontakte?

Do you maintain pages on other social networks?