Forecast for tourism trends 2020.
The Smartvel blog has published its vision for tourism trends for 2020.
An interesting figure was given – $ 800 billion from the sale of tourism products online. This increase can be explained by several reasons: user-friendliness, ease of comparing tourism products between competitors, users have remote access to the travel services provider. The review said that those who do not comply with digital standards will be increasingly ignored by users, i.e., tourists. This applies primarily to DMO and tourism businesses.
According to the blog, the 2020 trend for airlines and airports will be a wider introduction of biometrics technologies. From the point of view of tourists, this will give significantly greater comfort and, most importantly, saving tourists time for passing passport control, security, baggage drop-off, etc.
The trend for hotels will be the transfer of a unique local experience and culture, in addition to the natural functions of the hotel. The competition between hotels is growing and those hotels that can give the tourist something more than just a room will receive more positive reviews, mentions in social networks, word of mouth advertising. This will naturally lead to an increase in customers in the long run.
In fact, tourists really need information on nearby attractions, restaurants, shops and markets. Not all hotels respond to these needs. For example, we offer hotels the creation of mobile audio tours in their neighbourhood. A tourist can download the application to his smartphone and, using geolocation, take a walk near the hotel, listening to information in the selected language. In addition, the issuance of electronic guidebooks reduces paper consumption for the production of paper cards and reference books, which positively affects the ecology of tourism in general.
For DMO, there are also difficult times, when, on the one hand, they will have to fight for the attention of potential tourists online, using social networks and websites, and on the other, solve the problems of overtourism in certain regions. In our opinion, smart solutions are also possible by issuing electronic guides on “hidden diamonds”, which can redirect tourist flows to lesser known places and reduce the load on overloaded destinations.
As for social networks, unfortunately, we observe a low professionalism of DMO in working with this tool. These are non-systemic publications, the lack of clear communication strategies, low-quality and uninteresting content.
And we completely agree with the main idea of this blog – digitalization makes information and travel products more accessible and convenient for most tourists, who often know technologies better than travel businesses.