Forecast for Tourism Trends in 2020
The Smartvel blog has published its vision on expected tourism trends in 2020, which can be found in the link below.
An interesting figure was given in the article – $800 billion from the sale of tourism products online. Such a high number can be explained by several reasons related to the current technological progress. Some of the main reasons include user-friendliness, ease of comparing tourism products between competitors, remote access to the providers of travel services. The review has discussed that those who do not comply with digital standards will be increasingly ignored by the users (i.e. tourists). This primarily applies to DMO and tourism businesses.
According to the blog, the 2020 trend for airlines and airports will have a wider usage of biometrics technologies. From the point of view of the tourists, this will give a greater comfort and safety feeling. Most importantly, tourists will benefit from saving time for passing passport control, security, baggage drop-off, etc.
The trend for hotels will be related to the adaptation and translation of a unique local experience and culture, in addition to the natural functions of the hotel. Clearly, the competition between hotels keeps growing from day to day. Those hotels that can give tourists something more than just a room will likely receive more positive reviews, mentions in social networks and wider word of mouth advertising. This will naturally lead to an increase in customers in the long run. In fact, majority of the tourists need information on nearby attractions, restaurants, shops and markets. However, not all hotels manage to respond to these needs. As a potential improvement in this segment, we offer hotels the creation of mobile audio tours in their neighborhood. A tourist would then be able to download the application to his/her smartphone and take a walk near the hotel, listening to the information about nearby attractions in the selected language. The connection between the audio guidance and real world will be performed with the help of the GPS in the smartphone. In addition, the issuance of electronic guidebooks reduces paper consumption, as there becomes non need to produce paper cards and reference books, which has the positive impact on the ecology of tourism in general.
For DMO (Destination Marketing Organization), there is currently a dilemma on what direction of advertising to take. Naturally, DMO has to fight for the attention of potential tourists online, using social networks and websites. Conversely, they need to solve the problem of overtourism in certain regions. In our opinion, smart solutions satisfying both objectives are possible. One of such solutions could be issuing electronic guides on “hidden diamonds”, which can redirect part of the tourist flows to lesser known places and reduce the everyday load on overcrowded destinations. As for social networks, we observe lack of technical skills and low professionalism of DMO regarding their approach to work with this tool. The problems include non-systematic publications, lack of clear communication strategies, low-quality content and publishing uninteresting information.
We completely agree with the main idea of the Smartvel blog – digitalization makes information and travel products more accessible and convenient for most of the tourists, who often know technologies better than travel businesses.