Internet of Things and Smart Tourism.
An interesting article was published by REVFINE
It is about the Internet of Things (IoT) and how it can benefit the tourism industry.
For our part, we would like to add that the concept of IoT can be attributed not only to things that have a direct Internet connection. Some things, even completely non-technological ones, can interact with programs and various devices connected to the network, thanks to QR codes or geolocation. Of course, we cannot control these things, but we can receive comprehensive information about them. And this perfectly fits into the concept of Smart Tourism.
Perhaps, the biggest problem in traveling is the lack of information about the place of stay. While traveling independently, a tourist sees buildings, monuments and other attractions, as well as exhibits in museums. But who will tell about them if there is no guide nearby who speaks a familiar language? We believe that audio guides are the best solution to this problem. The mobile audio guide system is a prime example of the use of the Internet of things in smart tourism. Indeed, if a monument or exhibit is included in the audio guide system, then they become part of the information field, or an online thing. If a tourist comes to a monument and opens the application, he will receive all the information about this place through the geolocation or QR code. We can say that thanks to this feature of the Internet of things, city attractions and museum exhibits begin to tell tourists about themselves.
Moreover, to make this kind of a system is not difficult, and we do it. Find out more here: https://centersmarttourism.world/for-tourism-organisations/audio-guides/.
Any business can become closer to tourists through its coordinates available online. In addition to audio guides, digital maps are an integral part of Smart Tourism. When a tourist is looking for, let’s say a museum on a map, it depends only on the museum what kind of information a tourist receives about it. Moreover, both Google and Yandex maps allow companies to freely post information about themselves, their current promotions, upload photos, etc.
Unfortunately, despite the fact that smart technologies provide great opportunities, tourism authorities and businesses use them insufficiently or do not use at all. The reason might be reluctance or ignorance.
In the second case, this is easily fixable with our lessons: https://centersmarttourism.world/for-tourism-organisations/internet-marketing-basics/