New in the Hotel Business.
Nowadays, hotel business news remind war reports.
The well-known online magazine Skift published an interesting article in December 2019 stating that the struggle between hotels and short-term rentals becomes not only a finger-pointing but also a mutual flow. Hotel brands are starting to rent housing, and short-term rental companies are starting to buy hotels.
An interesting figure is given from the Mariott hotel chain, which claims that in 2017-2018, 27% of its customers went to the company on short-term leases.
Unfortunately, in our opinion, this article does not cover another problem of the short-term rental market. This business is crowding out local residents from popular cities through rising rents. On the one hand, this leads to the overcrowding of such cities with tourists (overtourism), and on the other hand, it reduces the level and quality of life of local residents, which leads to their negative perception of both tourists and tourism in general.
Therefore, it is quite possible that local authorities will be on the side of the hotels, as they constantly solve the problems associated with short-term rentals. We mean overtourism, discontent of local residents, tax evasion.
And another important factor is the quality of provided services. The advantage is clearly on the side of hotels and hotel chains. Not a single owner of a short-term rental apartment is able to provide the proper level of service without the professional staff of the hotels.
Naturally, now no one can predict how the confrontation will end. We hope that ordinary tourists will only win. After all, where competition intensifies, the quality of services is growing.
Get acquainted with the article: https://skift.com/2019/12/27/the-most-important-story-in-hotels-in-2019/