New Set From SiteMinder.
The hotel platform SiteMinder launches «Insights» – a new set of smart monitoring and reporting capabilities. It will provide hoteliers an access to clear and actionable data on their local market, business performance and guests. The developing of such technologies is possible due to the biggest concerns of hoteliers around the world: increasing expectations of guests, rise of last-minute bookings, rethinking sales and marketing strategies, including pricing, because of Airbnb.
We think that not only hotels but also tourists will benefit from the open data. Because it will help hotels and local business better understand the preferences of visitors. As we mentioned previously, a clean room is not enough for a modern tourist, he is looking for new impressions.