Tanzania in the Eyes of Tourists
Tanzania launched an advertising campaign in the digital media, which purpose is to attract tourist interest to the destination and maintain the current brand.
Despite the epidemic, we see that many destinations continue their promotional activities in order not to get off the tourists radar. In order to come to Tanzania, firstly tourists need to think about whether it is worth going there, study all aspects of the trip, and all of these take time. Now, during quarantine tourists have time, and they mostly spend it online. In other words, now tourists are ready to study and choose a place for future travel.
In our opinion, it is a good example for other destinations.