The Epidemic Impact on DMOs
MMGY Travel Intelligence, in partnership with the Destinations International Foundation, published a survey of how COVID-19 influenced the destination sector and what changes are taking place in organizations during this period. Recent data show that while almost the entire sector (95 percent) switched to a reduction or postponement of paid advertising, and 80 percent postponed sales, marketing or messaging, half of the organizations expect to return to some types of paid advertising within the next 60 days.
We believe that many people still have a strong desire to travel, and with each day of isolation it will increase, and this pent-up demand will lead to a large number of trips, when the bans will be lifted and consumers will find it safe enough to travel. In the meantime, this is a good time for industry workers to step up their knowledge of Internet marketing. Classes on the basics of Internet marketing can be found on our website: https://centersmarttourism.world/for-tourism-organisations/internet-marketing-basics/