Why Tourism Sustainability Matters?
The number of tourists grows day by day. Traveling is more accessible than ever, but the main boom in tourism is upcoming, according to UNWTO. Today sustainability becomes a central world issue. We think, everyone in the tourism industry should know why it is important to preserve destinations for visitors and locals alike.
Hannah Khan in her article gives five reasons why tourism sustainability matters. She also gives sustainability mini case studies, where she observes the experience of some destinations. Get acquainted here.
In general, it is a good and useful work that can help DMOs realize their role and responsibility for the development of sustainable tourism.
We would like smart tourism technologies to play a role in this important matter and help DMOs to solve these problems through various electronic services, modern guiding technologies, AI advertising technologies, which make possible targeted advertising and sustainable travel in their regions.