UNWTO has released a special report on the recovery of worldwide tourism after the pandemic.

The article is here.

The report points out that innovation and technology will take one of the first places in post viral tourism.

In our opinion, the reason is that innovative digital technologies, which we call technologies for smart tourism, allow us to minimize contacts with other people: travel agents, cashiers, hotel employees, guides, etc.

But how a tourist should receive information, make payments and reservations?

With a smartphone connected to the Internet. People already got used to a large number of online services while being in quarantine. In other words, quarantine encouraged people to use mobile applications and online services in everyday life, and of course, they are much more convenient and practical than their offline counterparts. And most of the tourists will surely keep these useful habits. The pandemic, with all its negative aspects, has accelerated the process of developing smart technologies in tourism.

But DMOs and all tourism stakeholders should look very carefully at their digital activities. At least, they should make sure that a tourist can easily find all the necessary information using a smartphone. Despite the task seems simple, its implementation depends on many factors. We mean the positions of web sites in organic search, their mobile versions, their structure and loading speed, the representation of tourism businesses on digital maps, as well as the multilingualism of web sites and social networks.

In addition, special attention should be paid to digital advertising. Before the pandemic, digital advertising on social networks and generally Internet promotion was more of a supportive character. However, after the pandemic, people’s behavior will change so much that they will stop going to ticket offices and travel agencies, and prefer preparing for travel without leaving home.

Therefore, this is our recommendation, especially for small companies, museums, and travel agencies: you should be more careful about what your organization does on the Internet and how it does it. You should carry out a thorough analysis of your online presence and make continuous improvements.

In our experience, many organizations often unknowingly break the rules of social networks, do not see errors on their web sites, and forget to post updates of their addresses on digital maps. Moreover, often it does not happen intentionally, but unknowingly or mechanically. Taking a detached view is very important here, and what is even better – if it is the view of a tourist or a client. How do they see your organization on the Internet? Do they easily find all the necessary information? Can they contact you directly from their phones?

These simple questions are often left unattended, so then it often results that organizations simply lose their potential customers.

Of course, the online skills of leading tourism businesses are constantly growing, but not as fast as we would like. Especially in small companies and museums, the situation is far from perfect. Many people prefer to act the old way. Another factor holding back technology development in small tourism businesses is the lack of opportunities to hire specialists in digital promotion and advertising. You have to learn on your own. And although there is a lot of information on this topic available online, as a rule, it is unsystematic and does not give a general picture and a clear understanding of how to correctly and efficiently present a business on the Internet.

In order to help the leaders of small tourism businesses to navigate the complex technological world, we constantly publish free lessons on the basics of Internet marketing, and we hope that it will help them to solve many problems of their online presence.

All our lessons are here. Keep for updates.

In addition, based on our experience in communicating with digital tourists from different countries, we can study and prepare a report on the online performance of any company, hotel, museum, or visit center.

It is inexpensive (200 Euro + VAT), takes a couple of weeks and contains an assessment of the online activities of a particular company, together with our recommendations for the immediate improvement of its online performance. In other words, our report can serve as a roadmap for any tourism business or organization in improving its online presence.

At the same time, we do not require prepayment. If you are not satisfied with the contents of the report, then you are free from payment, but you should justify in written form the refusal to pay, indicating the reasons.

To order a report, just write us on the email:

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