A very useful article was published on Skift.

The article is here.

Indeed,  for innovation do not always benefit and appeal to tourists. Sometimes, especially in tourism, replacing a person with a machine seems completely unacceptable, because tourism is still the art of conveying impressions, including emotions.

If we continue the topic of robotization and develop it to an absurdity – no one will travel to other countries if the same robots are everywhere.

Another valuable note: robots are not necessarily humanoid creatures that mimic our behavior.

The most common robot is an answering machine, but who likes to communicate with an answering machine?

Various robots are also used in tourism. For example, in online advertising robots are looking for someone to show ads for given parameters, or participate in an auction instead of an advertiser, winning the most profitable ways to advertise.

Also, there are different robots, for example, for accounting, which facilitate the workflows of accountants when any document can be found in a split second.

The planes have an autopilot that saves pilots from routine work.

What about a simple tourist? You will be surprised, but there are robots for tourists too.

For example, Google Maps in your smartphone is a robot guide that accompanies you from point to point, and stores data about all your movements.

Another example is Google Calendar, which is essentially a robot secretary.

Another interesting tourist robot is mobile audio guides. They are downloaded to the tourist’s smartphone as a mobile application, and tells about the sights during the city tour or about the exhibits during the museum tour.

Therefore, robotization in order to make some human-like large toys makes little sense. The invisible robots in your smartphone are much more useful and make travel more pleasant and full.

Tourism organizations should just make sure that information about them is fully accessible to robots. Google Maps or audio guides require timely and complete posting of information so that the robot can give it to a potential visitor. In our opinion, the lack of accessibility and completeness of information about tourism services on the Internet is the main obstacle to the digitalization of tourism. And the tourism authorities, as well as tourism businesses should deal with this problem in the very near future. And we, for our part, are ready to help by analyzing the online representation of organizations and destinations, and giving recommendations for improving it.

We also provide travel agencies with consulting services on any issues of tourism digitalization, robots and digital marketing.

Just write us an email.

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