Do Not Leave Your Subscribers
During a pandemic, the worst thing you can think of is to leave your subscribers and readers. In our opinion, it cannot be done.
TwoSix Digital agency, which offers its vision of online marketing strategy of travel organizations during a pandemic, has the same opinion.
The only thing that causes us some doubts is the use of email marketing. We believe that people are tired of advertising and endless email newsletters, and therefore it makes sense to replace this channel with some other one. For example, media targeted ads on search or social networks. For example, Facebook and Instagram allow to upload your customers emails and then show ads directly to them.