Number of TV Ads has Decreased Significantly
A study by Kantar analytic company showed that the number of Travel & Tourism TV ads fell by 94% during the COVID-19 epidemic.
From our point of view, TV advertising in modern conditions is not as effective as advertising on the Internet, especially for such an industry as Travel & Tourism. Over the past decade, industry priorities have shifted from meeting the needs of a group of travelers to meeting the needs of an individual tourist. TV advertising is an echo of the past, as it is aimed at the widest audience, without taking into account the individuality of a particular tourist. Therefore, developed DMOs are switching to online advertising, since it allows you to make advertising targeted, taking into account the preferences of each tourist. In the age of Internet marketing, it is useful for every employee of the Travel & Tourism industry to know at least the basics. You can find them on our website.