UNWTO Collaborates with Google.
Tourism recovery after a pandemic will be based on digital technology and innovation.
UNWTO announced the expansion of cooperation with Google in promoting technology through the Internet giant.
According to our research, Google is the undisputed leader in smart tourism technology. It supports and produces such unique services as Google maps, Googel translate, Google flights, Google hotels, Google travel.
Moreover, Google produces services for small businesses, which are also used in tourism: for example, Google My business offers advertising services and goods without budget and receiving customers from the Internet. And this is very important for small businesses as they have to compete with various large corporations, which certainly have more opportunities and huge advertising budgets.
In general, we hope that the joint efforts of UNWTO and Google will help the global tourism industry recover and overcome the consequences of the Covid-19 crisis.