Impact Travel Alliance Webinar.
According to Globaldata research, during a pandemic people spend much more time on social networks than before.
Therefore, tourism organizations probably need to increase their advertising presence precisely in social networks in order to be where their customers are.
Obviously, the content policy should be adjusted, because a person sitting at home, dreaming of upcoming travels needs completely different content than someone who has freedom of movement.
Since tourism is an industry that gives a client mainly impressions, social networks are now the channel that can inspire potential tourists to travel planning and choosing of service providers.
Research results and comments by Ben Cordwell, Travel & Tourism Analyst here: