The Main Sales Factor in Tourism.
In our opinion, the main sales factor in tourism is trust, and it doesn’t matter what is the tourist’s choice: a country, hotel, airline or museum.
Indeed, the most important resource of a traveler is time, and nobody wants to waste it. That is why tourist does not want to waste time on uninteresting, boring and unreliable activity.
Moreover, a potential tourist is looking for service providers who will not disappoint him or spoil such a long-awaited vacation.
However, how to gain the trust of a tourist, when he is not able to make physical contact with the product and located thousands of kilometers away from the service provider.
This is high-quality content on website, social networks and basically on the Internet plus reviews of people who have been there. The second is even more important.
Considering content, it is as important as people love not just statements that your business is the best, but proof of this statement.
That is why travel agencies and museums should very carefully prepare texts, photos and videos for their websites and social networks, so that this content to be credible, quite artistic and not boring.
Not without reason it is said that content is the main driver of the Internet, although, of course, it is rather difficult to produce high-quality creative content, and now this is one of the main problems, not only in tourism.