Free Tourist Traffic.
Nowadays, it is impossible for businesses not to be on the Internet, especially for tourism.
Moreover, for example, when buying a car, client can visit a car dealership and touch this car with his hands, but in the case of a hotel, airline or tour – client makes a decision to buy or refuse it thousands of kilometers away.
Especially in tourism, because, according to various studies, a tourist can visit 30-35 different websites before the trip.
Stakeholders face a natural question: how to make sure that their website is visited.
Of course, website should not cause any complaints about the quality of content, be unique, load quickly and contain no technical errors.
However, there are still opportunities for cooperation with third-party services.
One of them is Google My Business. If someone searches for a hotel or travel agency in a certain place, he gets this kind of business.
Another possibility is Tripadvisor, where people go just before the trip. Now Tripadvisor is becoming a social network and, unlike Facebook and Instagram, is intended only for tourists.
Third in importance are common social networks, for example, Facebook and Instagram, however now, the decrease in the organic coverage of business pages makes it quite difficult to free promotion, although the placement of business pages and business accounts remains free.