Ecology, green technologies and achievement of SDG in the modern world have attracted a lot of interest in different areas, especially in tourism. However, the connection between technological development and achievement of the listed goals is hard to detect and, usually, is not realized by touristic community. In many cases the ambition to be in the popular trend leads to minor changes. In this scenario changes are made for the fact of making changes, which rarely results in anything meaningful. Such actions are known as “the effect of a cocktail straw”, meaning the similarity to the effect when replacement of plastic straws is overvalued and considered to be huge step towards sustainable and ecological development. 

There is another problem regarding development.  Nowadays, it became common to treat sustainable development as some innovation and digital technologies, that would operate on their own. However, the reality is not that simple. Technologies and new gadgets on their own do not bring automatic solutions to all real problems. This is why it is important to figure out how to use and implement digital technologies in order to achieve SDG. Of course, it is important to understand that sustainable development and achievement of new knowledge lead to new technological opportunities. However, professionals in the area of tourism already start asking – what could they implement in their hotel, touristic firm, visit center or DMO?

There is clearly not enough information on how digital technologies can help to achieve SDGs in the tourism industry, although such mechanisms should already exist and are likely being implemented behind closed doors. In this section we try our best to publish latest news and trends about ways to achieve SDG with the help of smart tourism. We are constantly working on adding new content.  

15 th SDG goal is to protect, restore and encourage sustainable development of ground-based ecosystems, sustainably control forests, fight with Read more
Unfortunately, we all often see several thousand people standing in queues at museums or other tourist attractions and try to Read more
Frankfurt Airport has entered into an agreement to purchase wind-generated electricity. In addition, the use of solar energy generated locally Read more
The tourism industry is becoming more environmentally friendly. An article on this subject has been published on by Claudette Read more
TravelPerk, an online travel platform, has announced the launch of GreenPerk, a new service that enables employees and their companies Read more
The British government announced the plan aimed to reduce car use and make the UK a hub for green technology. Read more