Open lessons on smart tourism

Under the influence of digital trends and transformations, many travel organizations, hotels, DMOs and museums are trying to find their place on the Internet. Though leaders, marketers and managers often do not have basic knowledge and skills, so they often act unconsciously and intuitively, which leads to wasted time, lack of results and inefficiency of their work on the Internet.

To fill this gap and help travel organizations improve their online presence, we publish our open free lessons on the basics of Internet marketing. Competent Internet marketing fosters online relations between tourists and travel organizations.

After completing our lessons, anyone, even a poorly trained person, will understand the essence, goals and objectives of working on the Internet and will be able to start working individually or control the work of other employees.

Lesson 1. Structure and Topics of Open Lessons on the Basics of Internet Marketing. Our portal has extensive experience in Read more
Lesson 2 Why Should the Leaders and Owners of Tourism Organizations, Museums and Hotels Study Internet Marketing? There are at Read more
Lesson 3. Facts and Statistics of Online Marketing in Tourism. Trends 2019-2020. Main:  an increase in mobile traffic, an increase Read more
Lesson 4. Internet Marketing Terminology. What is Traffic, Channels, CPA, SMM, PPC, Conversion, Sales Funnel, Reach, Engagement, Visits, Views, Target Read more
Lesson 5. Misconceptions and Mistakes of Tourism Organizations in Internet Marketing. Most tourist organizations and museums understand that an Internet Read more
Lesson 6. Checklist Lesson. In 5 sections you will find questions to check whether your site meet modern requirements. We Read more