Open lessons on smart tourism
Under the influence of digital trends and transformations, many travel organizations, hotels, DMOs and museums are trying to find their place on the Internet. Though leaders, marketers and managers often do not have basic knowledge and skills, so they often act unconsciously and intuitively, which leads to wasted time, lack of results and inefficiency of their work on the Internet.
To fill this gap and help travel organizations improve their online presence, we publish our open free lessons on the basics of Internet marketing. Competent Internet marketing fosters online relations between tourists and travel organizations.
After completing our lessons, anyone, even a poorly trained person, will understand the essence, goals and objectives of working on the Internet and will be able to start working individually or control the work of other employees.
Basic knowledge gives an understanding of how the Internet works, what certain terms mean, what trends are in trend, how and what works.
There are at least 10 reasons why you need a basic knowledge of online tourism marketing
Statistical data on the state of online tourism marketing in the world are provided from various open sources. They mainly refer to the period 2019-2023.