Open lessons on smart tourism

Under the influence of digital trends and transformations, many travel organizations, hotels, DMOs and museums are trying to find their place on the Internet. Though leaders, marketers and managers often do not have basic knowledge and skills, so they often act unconsciously and intuitively, which leads to wasted time, lack of results and inefficiency of their work on the Internet.

To fill this gap and help travel organizations improve their online presence, we publish our open free lessons on the basics of Internet marketing. Competent Internet marketing fosters online relations between tourists and travel organizations.

After completing our lessons, anyone, even a poorly trained person, will understand the essence, goals and objectives of working on the Internet and will be able to start working individually or control the work of other employees.

Lesson 1 THE IMPORTANCE OF BASIC KNOWLEDGE Often attempts to manage digital marketing fail for a very simple reason: Owners Read more
Lesson 2 INTERNET MARKETING IN TOURISM  There are at least 10 reasons why you need a basic knowledge of online Read more
Lesson 3 Facts and Statistics Statistical data on the state of online tourism marketing in the world are provided from Read more
Lesson 4 Basic Concepts And Terminology For many tour business owners, it has become a more or less regular occupation Read more
Most tourist organizations and museums understand that an Internet presence is necessary, however, many understand it just like some services Read more
In 5 sections you will find questions to check whether your site meet modern requirements. We hope that it will Read more

Basic knowledge gives an understanding of how the Internet works, what certain terms mean, what trends are in trend, how and what works.

There are at least 10 reasons why you need a basic knowledge of online tourism marketing

Statistical data on the state of online tourism marketing in the world are provided from various open sources. They mainly refer to the period 2019-2023.

The latest and original technologies related to smart tourism.

Meetings, round tables, conferences and other events related to smart tourism.

News about ecology and sustainable development in the field of tourism.