NEW PROFESSIONS IN TOURISM

Due to digitalization, many predict a reduction in the number of jobs in tourism, however, the development of smart tourism will make relatively new professions in demand, which will be required in almost every hotel or museum.

The development of smart tourism through the creation of new professions and jobs leads to the implementation of the 8th goal and related goals. 

It should be noted that most of the new professions do not require physical strength and therefore women, young and old, and even people with disabilities can work in these jobs, so this reduces discrimination in the world of work. With traditional professions, this is not always the case, for example, not every person can be a loader or a security guard due to physical capabilities.

We will give an incomplete list of possible professions of the future in tourism, but we would like to see educational institutions gradually introduce training in such professions.

• Travel Internet marketing specialist

This profession differs from the profession of an ordinary marketing specialist, as the marketing of any travel business, whether it be a museum or a hotel, is significantly different from traditional marketing.

At a minimum, the fact that ordinary marketers have a fairly homogeneous target audience, while a travel marketer can have people from different regions, with different cultures and habits, and therefore they will have to build marketing strategies differently for different segments.

• Destination marketing specialist

A more difficult profession, when a marketer is required to represent to potential customers not only some kind of product or business, but the whole region. Considering that the travel business is highly fragmented and consists of accommodations, attractions, restaurants and even taxis, the work of a travel marketer becomes difficult on the one hand, and interesting on the other hand. Moreover, the widespread transformation from destination marketing to management makes the marketer a figure who not only sells the destination product, but can also change it for the better.

• Travel digital designers

With digital advertising increasingly replacing conventional advertising, digital designers are more than in demand. However, in the travel industry everything is sad so far, because ordinary designers are used to drawing “palm trees – sea – butt in the sand”, “airplane – flags – I’m here”, and the same thing wanders from advertising to advertising. The emergence of fresh ideas in graphic travel design will open a new page of creativity plus allow high-quality and creative promotional products to win over competitors.

• Travel videographer

It is known that video is used more and more almost everywhere, and will be used even more due to the fact that it has a better effect on the person and emotions.

And since tourism is a sphere of transferring emotional impressions, video will be in demand more and more. Again, the monotony of videos showing mountain roads and peaks is tiring for everyone, so creative people will easily make a career in this market.

• Travel photographer

Partly, there are already people in this profession, for example, hotel photographers. Unfortunately, there are still very few of them and on any hotel website we see the same photos of “pillows” and “rooms soaked with sunlight”. Certainly the situation will change. as tourists become more particular, and the profession of travel photographer will take its place.

• Travel blogger

Quite a popular profession, especially since some destinations already have plans and conditions for cooperation with travel bloggers. Competition in this market naturally increases, but this is good, because as you know, every blogger has his own special audience and knows its psychology. Most likely, the profession will be in demand in the format of outsourcing or one-time orders from destinations, but the good thing is that many destinations and DMOs are quite contactable, accessible and loyal to people in this profession.

• Travel copywriter

Sore subject at the moment. Everyone is tired of reading about the velvet sea, fluffy sand, hospitality, etc. We need not even copywriters, but travel writers and publicists. They may well cooperate with any travel business to fill websites and social networks with high-quality creative content.

• Travel translators in at least 6 languages ​​or more

This profession is close to the profession of a copywriter, with the difference that travel translators write their texts and speeches in different languages. The topic is also a sore point at the moment, because many museums, hotels and tourist attractions do not have content in different languages, which makes it difficult or distorted to get a quality tourist experience.

To begin with, we would like the whole world of tourism to “speak” at least 6 UN languages, but ideally this language package should be expanded in the future.

Of course, there are technologies that allow translating texts into different languages, and in some cases, the use of machine translation is quite justified and even necessary. However, when it comes to something artistic, for example in the storytelling format, artistic text processing in different languages ​​is more desirable.

• Travel specialists in direct, context, and target advertising

These are specialists in setting up and placing paid advertising in various advertising systems of search and social network services. As a rule, they differ from ordinary advertising managers, as they must be able to place advertisements not only in their own countries, but also in foreign markets, in foreign languages, taking into account the characteristics of markets of distant destinations.

In addition, tourism products and services have their own characteristics of promotion and advertising, therefore, paid Internet advertising requires specialization in travel.

This is a short list of the professions of the future, but the rapid development of technology will facilitate the emergence of new specialties.