Smart Tourusm in the Hotel Industry

About the methodology

This is the 5th version of the methodology for calculating smart tourism indices. A detailed description on 52 pages contains the basics of hotel Internet marketing and a guide for self-calculation of smart tourism indices in a hotel, guest house and any other accommodation facility. The technique allows to increase the effectiveness of hotel marketing by identifying ineffective channels and shows opportunities for improving the visibility of the hotel on the Internet.


Idea and text: Dmitry Tin.
Mathematical processing algorithms: Dr. Andrey Tin
Editorial: Leonid Andrianov.

Smart tourism indices

Smart tourism indexes are developed by the mathematicians of Center Smart Tourism GmbH and are numerical indicators of the quality of the hotel’s work on the Internet. Indexes allow you to track the correctness and completeness of this work both at a particular moment and for any period of time.

Users of the methodology

The methodology is easy to learn and is intended not only for marketers, but also for business leaders, especially small ones. With its help, any hotelier will be able to systematically assess the presence of his business on the Internet and see ways to improve the digital promotion of his business.

Terms of sale

The method is sent to the buyer by e-mail under the conditions set out below:

Using the methodology

The purchase of one copy of this methodology gives the right to its practical use in one hotel or place of accommodation. The name of the user is indicated on the title page of the methodology.

Contents of delivery

Along with the description of the methodology, the buyer receives 6 ready-made Excel templates for self-calculation of smart tourism indices in his hotel.

Additional services

The purchase of this technique entitles the buyer to a free after-sales online consultation by employees of Center Smart Tourism GmbH within one month from the date of purchase. The subject of consultations may be issues directly related to the application or implementation of the methodology at the buyer’s site.


The cost of 1 copy of the methodology is 99 Euro without VAT, payment in any currency at the choice of the customer. Payment method is bank transfer or Paypal. An invoice is issued.


Payment is made according to the invoice. To issue an invoice for payment, please send a request to with the exact name of the payer, his address and bank account.


The manual and ready-made templates are sent to the customer’s email.

Other matters

You can ask your questions about the use and acquisition of the methodology, as well as request a free video consultation by email: or WhatsApp + 49 30 52015140 

Introductory Fragment

You can download for free for review the introductory part of the methodology.