Sample report on the research of small tourism businesses on the internet – 2023

Location of the research

This mini-research assessed the publicly available internet core metrics and apparent state of internet marketing for randomly selected 100 tourism businesses in Kazakhstan. The sample contains small touristic businesses and reflects the nature of common mistakes made by touristic organizations in Kazakhstan.

What parameters have been investigated

Firstly, we studied the main indicators of the websites of selected organizations. Secondly, we evaluated at the content parameters and usage of analytics. Thirdly, we looked at the presence of selected businesses in geoservices. Finally, we analyzed the activity of the businesses in the most popular social networks.

Report content

The report contains collected data, presented in figures, as of June 1, 2023. It also provides a brief analysis of this data, as well as recommendations for all travel businesses to improve their online experience.

Who is this report useful for?

Our report will be useful for all managers, owners and marketers of DMOs, associations, hotels, travel agencies, tour operators, visit centers, museums and other organizations related to tourism, because it demonstrates the most common mistakes and shortcomings of online businesses.


Methodology, text, conclusions: Dmitriy Tin
Data collection: Leonid Andrianov
English version editor: Andrey Tin

Research for other destinations

As a rule, in different destinations, small tourism businesses have similar challenges and weaknesses when they start working on the internet. Our experts can conduct a similar study for any destinations and territories. Interested readers, heads of DMOs and tourism associations can request details via email

The sample report is distributed free of charge and is available to download without registration: