Sample report on the research of small tourism businesses on the Internet - 2023

Location of the research

This mini- research assessed the publicly available internet core metrics and apparent state of internet marketing for randomly selected 100 tourism businesses in Kazakhstan.
What parameters have been investigated
We studied the main indicators of websites and the most popular social networks owned by small tourism businesses.

Report content

The report contains average current figures as of June 1, 2023, a brief analysis, as well as recommendations for all travel businesses to improve their online experience.
Who is the report useful for?
Our report will be useful to all managers, owners and marketers of DMOs, associations, hotels, travel agencies, tour operators, visit centers, museums and other organizations related to tourism, because it shows the most common mistakes and shortcomings of online businesses.


Methodology, text, conclusions: Dmitriy Tin 
Data collection: Leonid Andrianov 
Research for other destinations

As a rule, in different destinations, small tourism businesses have similar problems on the Internet. Our experts can conduct a similar study for any destinations and territories. Interested persons, heads of DMOs and tourism associations can request details by email:
The sample report is distributed free of charge and can be downloaded without registration.

Please send us your questions, suggestions and purchase requests via our official email Center Smart Tourism GmbH:  or directly to the founder of the Center Smart Tourism GmbH, Mr. Dmitry Tin: