How Big Data Can Help in Marketing Destinations?
After removing the restrictions, tourism authorities and businesses can make the fresh start and rethink their marketing strategies. Big data processing systems allow to advertise a destination more precisely and to attract those tourists who the destination itself wants to see as its guests. This creates the most personalized marketing that is aimed only at the interested audience. We mean the tourists, who are interested in cultural exchange, have a good effect on the economy of destinations, more responsible and environmentally friendly. In other words, we mean smart tourists.
Perhaps this is a chance for the tourism industry to cope with the problem of overtourism.
On May 21, HOSTELTUR will hold an online conference dedicated to post-pandemic marketing. Among other things, it will discuss the benefits of big data analysis to improve sales.