Problems of touristic businesses on the internet (2023) Problems and challenges of online promotion for small businesses working in the area of tourism and hospitality in 2023. One can observe an obvious trend of dominant positions of online channels of promotion for touristic and hotel marketing in 2023. Unfortunately, not everyone could keep track of …
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Digital skills 2023–2024 The latest trend on improving and expansion of digital skills of owners and managers of small businesses in the area of tourism and hospitality. According to general trends of development of tourism and its marketing, digital internet marketing will keep having leading positions in this area. The effort on running digital promotion …
How to improve promotion of small touristic businesses online? The answer is based on the experience of collaboration of Kazakhstan association of tourism with Center Smart Tourism on training owners and managers of small touristic businesses on the subject of systematic internet marketing for tourism. According to our research, which coincides with results of variety …
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Tourism communications Paradoxically, but it is a fact. In the age of development of communication technologies and smart tourism, it is in this area of communications that problems are observed in many destinations: Internet access for tourists is often difficult Tourists find it difficult to file a complaint and get a response to it There …
Agitation and propaganda work among tourists In the development of responsible and sustainable tourism, it is very important to convey the necessary and important information to tourists. Destinations should conduct this work in such a way that tourists are inspired by the ideas of sustainable, responsible and smart travel. This does not only apply to …
Accessibility and mobility at destinations In order for a destination to become a smart destination, it is necessary that activities, tourist places and attractions are easily accessible to everyone, without exception, and the tourist can get to them easily and without queues. In addition, it is desirable that the tourist get to these places with …
Collaboration DMO with local travel businesses The cooperation of destination management with local hotels, museums, guides is also communication, and the stronger this communication is, the smarter tourism is, the more tourists end up buying local services. Unfortunately, DMOs do not always pay due attention to communication and contacts with local businesses, but the situation …
Guides, Routs, Culture, History Since tourism is a way to transfer unique experiences and impressions, smart tourism makes this transfer easier. There are problems in this area. This is when tourists cannot find the necessary information or do not know where to go for the cultural and historical code Here the concern of destinations is …
Newsline from destinations about smart tourism All DMOs in the world are striving to reimagine tourism and make tourism in their territories modern, digital, sustainable and ultimately smart. The media and governments show no less attention to the development of smart tourism, because this topic is becoming extremely relevant. Many DMOs are looking for information …
Discussions about smart tourism This section contains various discussions and seminars that discussed issues one way or another related to smart tourism and sustainable development. Not only academics and scientists take part in the discussions, but also hoteliers, guides, representatives of DMO and various technology companies. Panel discussion about smart tourism in World Travel Market …
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