Tourism, travel and marketing reports and statistics

From McAfee

18 may 2023 report ‘Safer Summer Holidays’

McCafe’s State of Travel Cyber Security Report released. The report contains statistics on online fraud in the tourism industry, as well as useful tips for tourists on cybersecurity. Read press release


From Google

Think with Google for travel 

Actual trends in the behavior of consumers of tourism, hotel and transport services. Useful tips and information regarding the online work of any travel organizations.

Travel insights with Google 

Helping the tourism industry find potential customers. Ideas and tools to attract the attention of tourists from all over the world to your business at any stage of interaction: when planning, booking and during the trip.


UNWTO tourism Dashboard  

UNWTO Tourism Dashboard – Provides statistics and information on key indicators of inbound and outbound tourism at global, regional and national levels. The data covers tourist arrivals, tourism share in exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, number of guests and nights).

The UNWTO World Tourism Barometer 

The UNWTO World Tourism Barometer tracks short-term trends in tourism to provide tourism professionals around the world with the latest data on international tourism.The report is published four times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The barometer also includes a confidence index based on the UNWTO tourism group survey that evaluates recent performance and short-term prospects for international tourism.

Tourism statistic database

UNWTO continuously compiles tourism statistics from around the world into an extensive database that represents the most comprehensive statistical information available in the tourism sector. This database consists of over 145 tourism indicators, which are regularly updated.

Report UNWTO One planet

Annual report to the Economic and Social Council of the United Nations. The latest One Planet annual report for the High Level Political Forum (HLPF) of the United Nations Economic and Social Council (ECOSOC) was released in April 2020. The HLPF Reports provide an annual update on the achievements of the 6 One Planet Programmes. The One Planet Sustainable Tourism Program has been publishing reports since 2016.

From Sojern

Travel Marketing Data & Insights 

Sojern collects, aggregates and analyzes many travel intent signals, such as hotel and flight bookings, from thousands of travel brands around the world on a daily basis. This dataset is called the Traveler Ecosystem™.

Sojern Reports 

These reports allow you to understand market dynamics and consumer behavior so that tourism organizations have the most up-to-date information to help them achieve their marketing goals.

From Adara

Adara eBooks, Reports & Whitepapers 

Travel trends for certain periods of time. The state of the tourist market. Reports on changes in consumer behavior. Useful documents for travel industry professionals.

From Brand Finance

Report  “Brand Finance City Index 2023” is based on a survey of 15,000 respondents in 20 countries. At the same time, only assessments of foreigners were accepted. Respondents rated cities in terms of reputation, preferred place to travel, study, work, invest, etc. The index is calculated on the basis of 45 different parameters. Read the report.

From Expedia Group

Report  Traveler Insights Q2 – 2023 is based on Expedia Group’s own data and research and shows travel search and booking trends in the second quarter of 2023. Download report.  

From Amadeus Hospitality

Hospitality Market Insights Report May 2023: Link
How to Effectively Market to Travel Agents on Global Distribution Systems: Link

From Center Smart Tourism 

Analytical report “Top 10 DMOs online”
The report contains analytical data on the Internet promotion of the top 10 destinations in the world, as well as the calculation and comparison of smart tourism indices for each destination and each destination Internet marketing tool. The report will be useful for managers and marketers of organizations involved in the marketing of tourist destinations. Details and download link.

From Shiji

Guest Experience Benchmark Reports. Link.

From McKinsey&Company

Travel startups: Disruption from within? Link.

From Skyscanner

The outlookin 2023 as travellers redefine value. Link.

From American express

2023 Global Travel Trends Report. Link.

All the news is here.