You are on the information portal about smart tourism, where we collected a lot of materials from all over the world related to online travel, digital tourism, e-tourism, online travel services, etc.

Tourists will find life hacks and information on how to travel around the world without a map, guide and knowledge of foreign languages, how to plan a trip without leaving home, how to be conscious and responsible, and generally, how to be a smart tourist.

Managers and marketers of tourism organizations and businesses, especially small ones, will find tips and lessons on how to improve their position on the Internet and attract more customers like smart tourists, and therefore increase profits and put their business on the path of sustainable development.

Students and teachers of educational and academic organizations associated with the tourism industry will be able to find information about the latest trends in smart tourism, as well as the opinions of professionals and scientists from around the world.

We try to select information materials in a way that their study and understanding does not require special training in the field of digital technologies, and so that anyone with Internet access can use smart tourism technologies.

The development of smart tourism is important for the whole world, for the following reasons:

  • Smart tourism brings tourists more unique experiences and better conveys the cultural and historical code of the destination, thanks to the abundance of useful information from the Internet.
  • Smart tourism reduces the likelihood of stress and unpleasant surprises, because tourists are informed in advance about what to do, where to go and what rules to follow
  • Smart tourism is more environmentally friendly, if only because it reduces paper consumption, since smart tourists do not use paper guides, catalogs, maps, etc.
  • In general, smart tourists are better prepared and educated, and therefore more likely to travel safer.

The mission of this portal is to help tourists and tourism organizations understand the essence and intricacies of smart tourism, and ultimately, teach participants of the tourism process, regardless of their place of residence or place of travel, how to use all the benefits and opportunities that modern information technologies provide us.


In the "News" section you will find the latest news in the field of smart tourism, interviews with key figures in world tourism, information about new trends, directions and innovations in tourism, the schedule of upcoming and recordings of past webinars, conferences and summits.

For Tourists

In this section we publish useful information for travelers. There are descriptions of smart tourism technologies, practical tips on how to use them, a list of mobile applications for traveling, and an overview of popular travel blogs.

For Organisations

We provide consulting services, tutorials, methodologies, audits and trainings in the field of Internet marketing for various tourism organizations, museums, travel agents and DMOs. Also, we are engaged in the production of audio guides for museums and city tours.

Smart tourism is essentially a state in which tourists require nothing but a smartphone and internet connection. The goal of smart tourism is for tourism organizations to provide useful and up-to-date information to tourists through the internet.

Topical Articles

In this article, we tried to look into the near future of tourism and predict what DMOs should do in Read more
Over the past few years, the issue of open data has frequently been the subject of heated debate among touristic authorities and DMOs. Read more
Many DMOs plan their activities and make forecasts for the development of tourism on a very long-term basis – 5-10, Read more
Should tourism organizations, museums and DMO reduce marketing activity due to coronavirus? In our opinion, it makes sense to leave Read more
The situation with the viral pandemic has particularly affected the travel industry and all those associated with it, particularly travel Read more
As a technology hub for DMOs, we regularly study and monitor the situation in the field of digital tourism, and Read more