Managers and marketers of tourism organizations and businesses, especially small ones, will find tips and lessons on how to improve their position on the Internet and attract more customers like smart tourists, and therefore increase profits and put their business on the path of sustainable development.

Students and teachers of educational and academic organizations associated with the tourism industry will be able to find information about the latest trends in smart tourism, as well as the opinions of professionals and scientists from around the world.

We try to select information materials in a way that their study and understanding does not require special training in the field of digital technologies, and so that anyone with Internet access can use smart tourism technologies.

The development of smart tourism is important for the whole world, for the following reasons:

• Smart tourism brings tourists more unique experiences and better conveys the cultural and historical code of the destination, thanks to the abundance of useful information from the Internet.
• Smart tourism reduces the likelihood of stress and unpleasant surprises, because tourists are informed in advance about what to do, where to go and what rules to follow
• Smart tourism is more environmentally friendly, if only because it reduces paper consumption, since smart tourists do not use paper guides, catalogs, maps, etc.
• In general, smart tourists are better prepared and educated, and therefore more likely to travel safer.

The mission of this portal is to help tourists and tourism organizations understand the essence and intricacies of smart tourism, and ultimately, teach participants of the tourism process, regardless of their place of residence or place of travel, how to use all the benefits and opportunities that modern information technologies provide us.