GLOBALIZATION OF TOURISM
As a rule, the largest online travel agencies acquire different tourism companies and, perhaps, this is a part of their strategy. Thus, they become closer to their customer.
As you know, Booking Holding Inc. acquired Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcarc.com, Momondo, and OpenTable.
The Chinese online travel and tourism giant Trip.com Group is not far behind them. They bought Scyscanner in 2017 and now they are acquiring a number of European companies,.
Apparently, this trend will continue, and even in times of crisis online travel agencies continue to shop and expand, which allows us to make conclusions about the future of digital tourism in general.