We have collected the most significant events in the world of tourism that are related to smart tourism, technology and innovation. The list is constantly updated. If you would like to add an event related to smart tourism and technology to our calendar, such as a conference, summit or meeting, please write to us here. …
Implementing Whatsapp Сhatbot by Kerala DMO. An interesting experiment on the introduction of smart tourism technologies and improvement of communications with tourists was conducted by the tourism authorities in the state of Kerala, India. This state is popular among tourists due to its unique historical and cultural attractions, picturesque nature and excellent climate. Since a …
The psychological aspect plays a vital role in modern travel. Before making a decision, a potential tourist necessarily evaluates the attractiveness of the destination in relation to the possible risks to his health. And the information that he can find online about a destination will be greatly important. The engaging content is of particular importance, …
The trend towards the globalization of tourism is increasingly evident, and all players in the tourism market are recognizing its influence. Globalization refers to the phenomenon of economies becoming more open to the world, making the purchase of various goods and services more affordable and similar across different countries. This, in turn, unifies the world …
Customizable chat bots appeared quite recently. Many organizations in the touristic sector instantly began to install them on their web sites and pages on social networks. It would seem like a sign of progress and digitalization, and we, as a center of smart tourism, should welcome this technology. But we do not approve it for the following reasons. …
Chat bots – are They Really Necessary in Tourism? Читать полностью »
Many tourism professionals are wondering: what is a smart destination or smart city for tourism? In our opinion, the answer is complex on the one hand, but simple on the other. From the point of view of an independent or smart tourist’s needs, a smartphone and the Internet should be enough for a full travel. …
Our Definition of Smart City and Smart Destination Читать полностью »
In this article, we tried to look into the near future of tourism and predict what DMOs should do in the era of digital transformation and tourism 4.0. As far as we know, a stable structure of interaction between the state and tourists through the DMO (Destination Marketing Organization) has developed all around the world. …
Over the past few years, the issue of open data has frequently been the subject of heated debate among touristic authorities and DMOs. In this article we want to talk about open data in tourism. We will try to answer the following questions: what is it, where does it come from and why is it necessary. Firstly, let’s start with the …
Many DMOs plan their activities and make forecasts for the development of tourism on a very long-term basis – 5-10, or even 20 years ahead. In this article we will consider the following question: is such a distant planning necessary in the conditions of the fourth industrial revolution, when technology, the situation in the world …
Is Long-Term Strategy Necessary in Tourism? Читать полностью »
Should tourism organizations, museums and DMO reduce marketing activity due to coronavirus? In our opinion, it makes sense to leave activity at the same level, but shift the focus on future trips. In addition, a decrease in tourist flow allows companies, one way or another connected with tourism, to look at themselves from the outside, …
