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Whatsapp Chatbot by Kerala DMO

Implementing Whatsapp Сhatbot by Kerala DMO. An interesting experiment on the introduction of smart tourism technologies and improvement of communications with tourists was conducted by the tourism authorities in the state of Kerala, India. This state is popular among tourists due to its unique historical and cultural attractions, picturesque nature and excellent climate. Since a …

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The Importance of Content in Tourism

The psychological aspect plays a vital role in modern travel. Before making a decision, a potential tourist necessarily evaluates the attractiveness of the destination in relation to the possible risks to his health.  And the information that he can find online about a destination will be greatly important.  The engaging content is of particular importance, …

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Chat bots – are They Really Necessary in Tourism?

Customizable chat bots appeared quite recently. Many organizations in the touristic sector instantly began to install them on their web sites and pages on social networks. It would seem like a sign of progress and digitalization, and we, as a center of smart tourism, should welcome this technology. But we do not approve it for the following reasons. …

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Is Long-Term Strategy Necessary in Tourism?

Many DMOs plan their activities and make forecasts for the development of tourism on a very long-term basis – 5-10, or even 20 years ahead. In this article we will consider the following question: is such a distant planning necessary in the conditions of the fourth industrial revolution, when technology, the situation in the world …

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