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The Importance of Content in Tourism

The psychological aspect plays a vital role in modern travel. Before making a decision, a potential tourist necessarily evaluates the attractiveness of the destination in relation to the possible risks to his health.  And the information that he can find online about a destination will be greatly important.  The engaging content is of particular importance, …

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Chat bots – are They Really Necessary in Tourism?

Customizable chat bots appeared quite recently. Many organizations in the touristic sector instantly began to install them on their web sites and pages on social networks. It would seem like a sign of progress and digitalization, and we, as a center of smart tourism, should welcome this technology. But we do not approve it for the following reasons. …

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