The topic of chatbots is receiving a lot of attention these days, especially in the tourism industry. We have already addressed this issue in general in a separate article. Link. This is due to the fact that the tourism industry generates huge flows of information and often people are not able to cope with this …
Digital travel marketing is one of the ways of communication between destinations and tourists, through which DMOs attract tourists to their territories. This makes digital marketing an important part of smart tourism because it helps to communicate relevant and inspiring information to tourists. There are many challenges in digital travel marketing. Basically, the problems are …
The safety of tourists in the destination is very important for the reputation, since the slightest incident can bring it down and nullify all the efforts of the DMO to attract tourists. In order for tourists to always receive real-time assistance, they should be able to urgently contact emergency services that understand the specifics of …
Languages of DMO official websites Despite a lot of discussion, the problem of the language barrier remains relevant in most destinations. In many destinations, tourists suffer from a language barrier. At the same time, we see a steady trend in tourism towards an increase in demand for unique cultural and historical tourism experiences and impressions. …
Travelers away from home can often get into trouble due to misunderstandings or dishonesty of travel service providers. Then, upon arrival, tourists write negative reviews somewhere on the Internet and thereby spoil the reputation of the destination, although misunderstandings can be resolved on the spot if the tourist has the opportunity to file a complaint …
Despite the development of technology in many destinations, the problem of tourists’ access to the Internet remains relevant. This is important for destinations for several reasons: A tourist without the Internet will visit fewer activities and get a less tourist experience. A tourist without the Internet is deprived of the opportunity to generate the most …
