WEBSITE BUILDERS For full-fledged work on the Internet, any enterprise needs a literal “web site”. For companies dealing with tourists, having a website is more important than for other businesses, because this is the only way to contact a potential client who is at the stage of selection. Nowadays, technology is so advanced that there …
WEBSITE CHECKING Loading speed According to various studies, website loading speed is one of the main parameters that affects user behavior, and therefore the website position in the search. Indeed, according to Google research, 53% of users will not wait more than 3 seconds for a website to load. Nowadays, a website loading speed of …
Web analytics for travel websites Today, most tourism businesses have their own website and see it as the main information resource. Many experts consider the site the most effective and cost-effective channel for attracting customers. The site owner needs to understand how well or poorly the site works, wherefrom and how much it brings customers. …
MAP SERVICES AND DIRECTORIES In order for search and reference systems to be able to provide information to users, it is necessary that the search engine be sure that your business exists, works, knows your working hours, address, phone numbers. Additionally, in order to evaluate a business it is necessary to know the opinion of …
ADVERTISING AND COMMERCE Since the Internet is still a business, then naturally, there are various technologies to promote a business, apply various systems to increase or generate revenue, and attract customers. Yandex Direct is an advertising system of Yandex search engine that allows to place ads not only on search engines, but also on the …
OTHER TECHNOLOGIES Robot Guide izi.TRAVEL is a platform for creating virtual audio guides for museums and cities which can be downloaded by tourists to their smartphones. The use of the platform is free for the creators. Answers to questions. Quick guide: how to create your own audio guide: Mail.ru for Business is a corporate mail …
Lesson 1 THE IMPORTANCE OF BASIC KNOWLEDGE Often attempts to manage digital marketing fail for a very simple reason: Owners and managers simply don’t have the basic knowledge of digital marketing and don’t understand how it works. Basic knowledge gives an understanding of how the Internet works, what certain terms mean, what trends are in …
Lesson 2 INTERNET MARKETING IN TOURISM There are at least 10 reasons why you need a basic knowledge of online tourism marketing: A product in tourism, unlike physical goods, cannot be touched before purchase. Therefore, the search, selection and comparison of tourist products is carried out mainly through the Internet. A potential client of travel …
Lesson 3 Facts and Statistics Statistical data on the state of online tourism marketing in the world are provided from various open sources. They mainly refer to the period 2019-2023. The global cost of online travel advertising is a gigantic sum – more than 12 billion dollars a year. For example, in 2019, US companies …
Lesson 4 Basic Concepts And Terminology For many tour business owners, it has become a more or less regular occupation to watch various webinars and attend conferences. It would be nice, however, as many admit, it is often not clear what is at stake. Moreover, confusing and stylized terminology is used by low-skilled Internet marketers …
